
What is Salesforce Financial Services Cloud?
Salesforce Financial Services Cloud (FSC) is a specialized CRM platform built on Salesforce's core infrastructure, designed to help financial institutions deliver personalized advice, manage customer interactions and streamline operations across banking, wealth management and insurance. Financial Services Cloud provides your users with the tools that let them focus on high-value customer activities instead of routine, administrative tasks. As an admin, you get the trusted power, security and scalability of the Salesforce platform-tailored to streamline implementation for financial institutions. Start with a Financial Services Cloud trial org. Or install the Financial Services Cloud managed package and the unmanaged extension package. Connect data from your banking, portfolio management, financial planning and other systems. And then configure the app to suit how your users like to work.
Key Components of Financial Services Cloud:
- AI-Driven Insights & Automation
- 360-Degree Customer View
- Enhanced Compliance & Security
- Omnichannel Engagement & Client Servicing
- Embedded Financial Products & Ecosystem Integration